Our Methodology

How Crink Works - Our Therapy Methodology

Crink is built on a simple but powerful idea: keep the gold-standard human therapeutic relationship, and fix what traditional therapy gets wrong - the gap between sessions. Our methodology combines a licensed human psychologist with Cri, our emotional AI companion, in a continuous, evidence-based model.

The Human Therapist + Cri AI Model

• Human psychologist provides the core therapeutic relationship, clinical judgment, and empathy.
• Cri, the emotional AI companion, provides continuous, 24/7 support between sessions: handholding, nudges, doubt-clearing, and pulling the consultant in when needed.
• Compounding context loop means your conversations with Cri capture what happens between sessions, your therapist stays at the centre, and your therapist enters every session already briefed, so progress compounds.

Our Therapeutic Process

1. Root-Cause Analysis. Science-backed, AI-assisted assessments to pinpoint key areas for growth and wellbeing.
2. Self-Awareness. Recognising emotions and their impact, supported by clear visualizations.
3. Setting SMART Goals. Specific, Measurable, Achievable, Relevant, Time-Bound goals.
4. Implementable Action Steps. Personalised weekly steps curated by psychologists and Cri.
5. Tracking Progress. Tailored motivation and timely nudges for consistent follow-through.
6. Reflection and Modification. Regular reflection and strategy adjustment.

Evidence and Safety

• Our approach is grounded in established psychological practice and delivered by licensed psychologists.
• Cri supports - it never replaces - the human therapist.
• Sessions are confidential and available in Malayalam, English, Hindi, and Tamil.