Our Methodology

How Crink Works - Our Therapy Methodology

Crink is built on a simple but powerful idea: keep the gold-standard human therapeutic relationship, and fix what traditional therapy gets wrong - the gap between sessions. Our methodology combines a licensed human psychologist with Cri, our emotional AI companion, in a continuous, evidence-based model.

The Human + AI Model

• Human psychologist provides the core therapeutic relationship, clinical judgment, and empathy.
• Cri, the emotional AI companion, provides continuous, 24/7 support between sessions: handholding, nudges, and doubt-clearing. When a situation needs human attention, Crink escalates to a licensed clinician.
• Continuous context means what happens between sessions is not lost. Your context carries forward, so care builds on itself instead of restarting.

Our Therapeutic Process

1. Root-Cause Analysis. Science-backed, AI-assisted assessments to pinpoint key areas for growth and wellbeing.
2. Self-Awareness. Recognising emotions and their impact, supported by clear visualizations.
3. Setting SMART Goals. Specific, Measurable, Achievable, Relevant, Time-Bound goals.
4. Implementable Action Steps. Personalised weekly steps curated by psychologists and Cri.
5. Tracking Progress. Tailored motivation and timely nudges for consistent follow-through.
6. Reflection and Modification. Regular reflection and strategy adjustment.

Evidence and Safety

• Our approach is grounded in established psychological practice and delivered by licensed psychologists.
• Cri supports - it never replaces - the human therapist.
• Sessions are confidential and available in Malayalam, English, Hindi, and Tamil.