Crink

Human + AI wellbeing

The future of family
wellbeing is
Human + AI

Expert human therapists and Cri, our empathetic AI, working together — for calmer days and sustained family happiness.

Trusted by 10,000+ families across the world

Cri — Crink’s empathetic AI wellbeing companion Happy Self Connected Couples Confident Kids

In good company

Backed by leaders who believe in accessible mental wellness

  • Kerala Startup Mission
  • Google for Startups
  • Microsoft
  • HDFC Bank Parivartan
  • #startupindia

The future of family wellbeing

Busy families can find balance — with the right mix
of wellness, science & technology.

We empower you to grow personally, work stress-free, raise confident kids and nurture fulfilling relationships. Happiness shouldn’t feel out of reach for anyone ready to seek support.

With research-backed strategies, we blend human expertise with AI insight — practical, warm and easy-to-implement support for a healthier, happier life.

Certified Therapists

  • Expertise in well-being science and proven therapy frameworks.
  • Psychologists specialised in workplace wellness, relationships, parenting and self.
  • A 100% online platform — convenient, affordable and flexible.
  • A non-judgmental, safe and private space.

Advanced Empathetic AI

  • Advanced emotional AI designed for personalised, long-term support.
  • Focused on enhancing family well-being, every day.
  • Always available — private, empathetic and tailored to you.
  • Made for busy working families, nurturing positivity and growth.

How therapy at Crink works

A gentle path, walked together —
your therapist and Cri.

  1. Root-Cause Analysis

    Science-backed, AI-driven assessments that pinpoint the areas that matter most for your growth and your family’s well-being.

  2. Setting SMART Goals

    Goals that are Specific, Measurable, Achievable, Relevant and Time-bound — so progress feels real.

  3. Self-Awareness

    Recognise your emotions and how they ripple into family and work, made clearer with gentle visualisations.

  4. Implementable Action Steps

    Personalised weekly steps curated by psychologists and Cri, your AI wellness copilot.

  5. Tracking Progress

    Tailored motivation and timely nudges to keep your action steps consistent.

  6. Reflection & Modification

    Reflect on progress, adjust the approach, and move forward with confidence.

  7. Sustaining Changes

    Transform your life — and make the change last, with Crink alongside you.

Your wellbeing matters

One coach for every part of you.

Human + AI support for sustained family happiness — across the four areas that shape your days.

Happy Self

Calmer, steadier, more yourself.

Passionate Work Life

Lead without burning out.

Raising Successful Kids

Parent with patience, not pressure.

Connected Couples

Reconnect and feel heard.

Benefits that make a difference

Care that bends to your life —
not the other way around.

Accessibility

An entirely online platform, shaped around your life to make therapy genuinely easier.

Holistic Approach

We support your growth across every area of life — not just one corner of it.

Convenient

A seamless, stress-free way to access therapy, designed to fit your routine.

What families tell us

Quiet changes that add up
to a different home.

I learned how to communicate effectively with my children, build positive habits, and meaningfully cut down their screen time.
AmeeraParent
Being part of Crink this past year has helped me grow — as a better mother and a better self, in all the roles I carry.
MalavikaParent
I used to think being hard on my kids made them better. It made things worse. Now I see how I’ve changed, with my spouse and my children, for the better.
Dr. M. V. JabirMBBS

Feel like no one’s listening?

Start with a single conversation. We’ll help you find the right support — gently, and at your pace.