Crink

Trust & E-E-A-T

Editorial Policy

How Crink researches, writes, clinically reviews, and updates mental health content for accuracy, empathy, and trust.

Our Editorial Commitment

Crink publishes mental health and wellbeing content to help people understand themselves and seek the right support. Because this content touches sensitive, health-related topics, we hold it to a high standard of accuracy, empathy, and clinical soundness.

Who Writes and Reviews Our Content

  • All clinical and wellbeing content is authored or reviewed by licensed psychologists on our clinical team.
  • Each published piece is attributed to a named author and, where relevant, a clinical reviewer.
  • We do not publish anonymous medical or psychological claims.

How We Create Content

  1. Grounded in practice and evidence. Content draws on established psychological frameworks and the real concerns our psychologists encounter in practice.
  2. Human + AI workflow. Drafts may be assisted by AI tools, but every clinical claim is reviewed and approved by a qualified human psychologist before publishing.
  3. Plain, compassionate language. We avoid jargon and write in a clear, non-judgmental tone, following Crink's content style standards.
  4. No diagnosis or treatment online. Articles are educational. They are not a substitute for personalised therapy, diagnosis, or crisis care.

Accuracy and Updates

  • We review content periodically and update it when guidance or best practice evolves.
  • We correct errors promptly when identified. To report an inaccuracy, contact our team.

Independence

Our editorial guidance is not influenced by advertisers. Recommendations reflect clinical judgment and client benefit.

Learn how Crink's care model works in Our Methodology.

FAQ

Common questions about Crink trust standards

How does Crink review mental health content?

Clinical consultants review articles and care guidance. Our editorial policy explains sourcing, updates, and when content is reviewed.

Is Crink therapy human-led?

Yes. Licensed therapists lead care. Cri, our AI companion, supports reflection between sessions and does not replace clinical judgment.

How does Crink handle AI safety?

Our AI safety policy covers escalation paths, sensitive-topic handling, and when the product directs people to human support.

Talk to our care team

Questions about how Crink works, our therapists, or getting started? Book a consultation or reach support.

Book a consultation