The benefit nobody uses
Traditional EAPs are a phone number in a handbook. By the time someone is unwell enough to call an unfamiliar helpline, the cost to them and to the team has already been paid.
Crink for Teams
Healthier people.
Stronger organisations.
Crink for Teams is an employee assistance programme (EAP) and workplace wellbeing benefit your people will actually use — licensed therapists and coaches, plus Cri, an empathetic AI companion available to every employee, every day.
Replace or strengthen your existing EAP. Available across India and the GCC.
In good company
Why most EAPs and workplace wellbeing benefits go unused
The problem is rarely that an organisation does not care. It is that the support on offer asks people to escalate before it gives them anything.
Support that arrives too late
Burnout, and the quiet disengagement before it, builds over months. Care that only activates at crisis point misses the window where a small intervention still works.
People do not trust it
If employees suspect their employer can see what they said, they will not say it. Confidentiality is not a feature of workplace wellbeing — it is the precondition for any of it working.
One programme, the whole spectrum
From a difficult week to sustained clinical care — without asking anyone to work out which service they qualify for, or start over when they move between them.
- Everyday
Cri, always on
Every employee gets an empathetic AI companion from day one — for the bad Tuesday, the 11pm spiral, the thing that is not "serious enough" to book a session for.
- Guided
Structured programmes
Evidence-based programmes for the pressures that actually show up at work: stress, burnout, parenting load, relationships, and work-life balance.
- Coaching
Human coaching
For goals, confidence, leadership and life direction — the growth work that keeps good people engaged rather than quietly looking elsewhere.
- Clinical
Licensed therapy
Private online sessions with licensed psychologists and counsellors, matched to the person and their context.
The future of wellbeing is Human + AI.
Expert human care and an AI companion that never clocks off, working as one system — which is what makes coverage at this scale affordable and available at the same time.
Human experts
Licensed psychologists, counsellors and coaches. Real understanding, real clinical judgment, real accountability — the part of wellbeing that should never be automated.
Cri, the AI companion
Always available, for every employee, at the moment something is difficult. Reflection, gentle nudges, and support in the hours when no one else is in the room.
Built on real practice
25,000+
professionals supported
Across India and the GCC since 2021.
4
languages
English, Malayalam, Hindi and Tamil.
24/7
availability
Cri is there between sessions, at any hour.
Private by design
Your people will only use it if they trust it
So the confidentiality guarantee is not a policy footnote — it is how the programme is built, and it is written into our privacy policy.
- We do not share individual therapy or conversation content with the employer for reporting or management purposes.
- Organisational reporting is aggregated and de-identified — adoption and outcome trends, never individuals.
- Employees choose their own therapist and book privately.
- For enterprise deployments Crink may act as a data processor on the organisation's instructions.
- Limited exceptions apply, such as the employee's own explicit consent or a legal or safety obligation — set out in full in our privacy policy.
Read the full privacy policy.
Getting started
01
Scope the programme
We size coverage to your headcount, locations, and the pressures your people actually report — not a generic package.
02
Roll out to your team
Employees get access to Cri immediately, plus a clear, private path into coaching and therapy. No helpline scripts.
03
Review what changed
Aggregate, de-identified reporting on adoption and wellbeing trends, so you can see whether the programme is working.
FAQ
Questions from HR and People teams
Straight answers about how Crink for Teams works.
What is Crink for Teams?
A Human + AI employee wellbeing and Employee Assistance Programme (EAP). Your organisation funds access, and every employee gets Cri, our AI companion, plus a private path into coaching and licensed therapy.
Can my employer see what I talk about?
No. We do not share individual therapy or conversation content with your employer for reporting or management purposes. Organisational reporting is aggregated and de-identified — adoption and wellbeing trends only, never individuals. Limited exceptions, such as your own explicit consent or a legal or safety obligation, are set out in our privacy policy.
Can Crink replace our existing EAP?
Yes. Crink can replace a traditional EAP or run alongside one. Most organisations move across because utilisation of helpline-style EAPs is low, and Crink gives employees something they use before reaching crisis point.
Where and in which languages is it available?
Online across India and the GCC, in English, Malayalam, Hindi and Tamil.
How do employees get started?
They get access to Cri immediately, and can book a session with a licensed psychologist or coach whenever they want one. There is no gatekeeping call and no eligibility screening.
How is pricing structured?
Pricing depends on headcount, locations, and the coverage you need. Request a demo and we will scope it to your organisation.
Let's talk about your team.
Tell us your headcount, locations, and what you are trying to solve. We will show you what coverage would look like.
Request a demoOr email hello@crink.app directly.