Crink

Crink Author

Mariyam Vidhu Vijayan

CEO & Co-founder, Crink.app

Positive psychology coach, mental wellness advocate, ex-headmistress, mother of four, and homeschooling advocate.

Mariyam Vidhu Vijayan, CEO and Co-founder of Crink

About

Founder, educator, coach, and mental wellness advocate.

Vidhu Mariyam, also known as Mariyam Vidhu Vijayan, is the CEO and Co-founder of Crink.app, an AI-powered wellbeing coaching platform built for Indian professionals and families.

Her journey began in engineering before moving into education and psychology-focused work. Over the years, she worked as a teacher, academic coordinator, and headmistress, shaping her understanding of human behaviour, emotional development, and workplace well-being.

Through Crink, her mission is to make emotional wellness support more accessible, practical, and human-centered before burnout arrives too late.

Specialties

  • Work-life integration
  • Burnout and emotional well-being
  • Positive psychology coaching
  • Parenting and homeschooling
  • Leadership and team development
  • Women and working parent challenges

Education

  • B.Tech in Electronics and Communication Engineering, University of Kerala
  • Diploma in Child Psychology, The Kew Training Academy
  • Entrepreneurship Development Programme, IIM Kozhikode LIVE

Experience

Work behind the writing.

Crink.app

CEO & Co-founder

Leads platform strategy, coaching systems, mental wellness initiatives, and community growth for Crink.

Endeavour International School, Kochi

Headmistress & Academic Coordinator

Led academic planning, faculty coordination, and student development initiatives.

Its Womanly

Co-founder

Contributed to women-focused initiatives around emotional wellness, identity, and modern life challenges.

Editorial Standards

How Mariyam writes for Crink.

Human-centered

Created with empathy, emotional clarity, and practical support for professionals.

Evidence-informed

Grounded in positive psychology, cognitive behavioural coaching, and solution-focused coaching.

Lived experience driven

Shaped by real experience as a founder, educator, and mother navigating work-life challenges.

Content authored or reviewed by Vidhu Mariyam is intended for educational and emotional wellness purposes only and should not replace professional medical or psychiatric care.

Writing

Articles by Mariyam

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Two people sitting by a window under an umbrella
Parenting

She Said What I Couldn't

The morning after my daughter's surgery, my youngest handed me an excuse. Then her sister said what I couldn't. A working mom's honest reflection on strength.

Parenting Guidance: Stay Calm & Patient as a Parent
Parenting

Parenting Guidance: Stay Calm & Patient as a Parent

Explore expert parenting guidance to manage parent stress, identify emotional triggers, and embrace calm parenting strategies for a healthier, happier family.

Busy All Day but Still Unproductive? Try Mindfulness
Work

Busy All Day but Still Unproductive? Try Mindfulness

Struggling with lack of focus at work and mental overload? Discover how mindfulness and productivity go hand in hand to help you reclaim your day.

Why Setting Boundaries Is So Difficult
Self

Why Setting Boundaries Is So Difficult

Learn why boundary setting is hard and how to say no without guilt, overcome people pleasing, and build self respect in your relationships today.

A Woman's Perspective on Work-from-Home
Work

A Woman's Perspective on Work-from-Home

Work-from-home promised flexibility but delivered double duty for women. Discover why Double Burden Syndrome is real—and practical strategies to reclaim balance

Nurturing a Healthy Academic Environment for Our Children
Parenting

Nurturing a Healthy Academic Environment for Our Children

Learn how academic pressure affects student mental health. Discover how to support your child's success while protecting their emotional well-being.

Parenting reflections: Insights from Recent Tragedy
Parenting

Parenting reflections: Insights from Recent Tragedy

Learn crucial parenting lessons on communication, decision-making, and creating safe spaces for children. Expert insights for parents navigating adolescence challenges.

How to Help Kids Navigate Negative News Without Fear
Parenting

How to Help Kids Navigate Negative News Without Fear

Learn how to balance negative news exposure for children. Expert tips on age-appropriate conversations, emotional support, and digital wellness for kids.

Life Lessons from My Mother to My Children
Parenting

Life Lessons from My Mother to My Children

Learn timeless parenting values: avoiding comparisons, building positive body image, and fostering self-worth. Inherited wisdom for raising confident children.