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RESEARCH
Advancing AI at the Frontier of
Human Holistic Well-Being
Our Mission
Our mission is to redefine mental health care through an AI companion that combines empathy, evidence, and intelligence. Cri helps people build emotional awareness and resilience through personalized, science-based support that is always accessible, and designed to guide users toward professional care at times of crisis.
General Chatbot
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Built for a wide range of topics, from coding to trivia, not specifically for emotional or mental health contexts.
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Trained on diverse data from the internet, not specialized in therapeutic practices.
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Offers surface-level guidance without reflecting your emotional journey
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May not always recognise when human help is required in mental health scenarios.
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Conversations are episodic and lack personalization
Delivering Personalized Mental Health Support Beyond Generic Chatbots
Why Cri Is More Than Just AI
Cri
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Designed on evidence-based therapeutic models, ensuring conversations are psychologically informed and emotionally safe.
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A supportive friend who listens, understands, and reflects; not just responds.
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recognizes when situations need human intervention and guides users to appropriate support, maintaining emotional and ethical safety.
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Remembers past interactions to build ongoing therapeutic rapport and track wellbeing progress.
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Helps you stay on track and complete tasks, offering reminders and actionable guidance
Continuous discovery
Cri learns responsibly from patterns, not from people
It observes what helps, what comforts, and what supports growth, then refines its understanding to respond better each time. This process is thoughtful and responsible: Cri never learns from personal conversations or identities, only from anonymized trends and collective insights. Every update is guided by care, designed to make Cri more empathetic, more accurate, and more attuned, while keeping every individual’s privacy safe at its core. In this way, Cri keeps discovering continuously, evolving with responsibility and purpose.
Research principles
The foundation of our approach to AI-powered mental health support
Ethics at the core
Built for wellbeing, not engagement.
Cri is built with one clear intention, to support wellbeing, not to drive endless engagement. Every interaction is designed to serve the user's emotional and mental health first. There are no hidden nudges or addictive loops; Cri's guidance is grounded in care, science, and respect for healthy boundaries. It encourages mindful pauses, not constant presence, promoting balance, reflection, and self-awareness over screen time. At its heart, Cri exists to empower users to feel better, not just stay longer.
Evidence over intuition
Hypotheses tested, not assumed.
Every feature, response, and framework is built on tested hypotheses, not assumed truths. We rely on data, behavioral science, and real-world validation to understand what truly helps people heal, grow, and connect better. Each improvement is measured, refined, and backed by outcomes that prove impact. This commitment ensures Cri's support remains credible, consistent, and grounded in what genuinely works, not just what feels right.
Evidence over intuition
Hypotheses tested, not assumed.
Every feature, response, and framework is built on tested hypotheses, not assumed truths. We rely on data, behavioral science, and real-world validation to understand what truly helps people heal, grow, and connect better. Each improvement is measured, refined, and backed by outcomes that prove impact. This commitment ensures Cri's support remains credible, consistent, and grounded in what genuinely works, not just what feels right.
Ethics at the core
Built for wellbeing, not engagement.
Cri is built with one clear intention, to support wellbeing, not to drive endless engagement. Every interaction is designed to serve the user's emotional and mental health first. There are no hidden nudges or addictive loops; Cri's guidance is grounded in care, science, and respect for healthy boundaries. It encourages mindful pauses, not constant presence, promoting balance, reflection, and self-awareness over screen time. At its heart, Cri exists to empower users to feel better, not just stay longer.
Continuous discovery
Cri learns responsibly from patterns, not from people
It observes what helps, what comforts, and what supports growth, then refines its understanding to respond better each time. This process is thoughtful and responsible: Cri never learns from personal conversations or identities, only from anonymized trends and collective insights. Every update is guided by care, designed to make Cri more empathetic, more accurate, and more attuned, while keeping every individual’s privacy safe at its core. In this way, Cri keeps discovering continuously, evolving with responsibility and purpose.
The foundation of our approach to AI-powered mental health support
Research principles
How We Built Cri
A multi-faceted approach combining human expertise with advanced AI
Human + AI in the Loop
Every insight Cri shares is reviewed and refined under human supervision. Our clinical advisors and researchers design evaluation frameworks to ensure Cri’s responses align with therapeutic principles and ethical standards.
This human-AI collaboration ensures that Cri’s growth is guided by both scientific rigor and human judgment, preventing automation from ever replacing empathy.
Continuous Learning and Refinement
Finally, we learn from what works. Human therapists would love to know which words will change your life a year from now — but they just don’t have that data. Ash is constantly learning how to do better from every conversation, understanding what questions and ideas resonate, how they affect you, and how they’re ultimately guiding users towards goals. This continuous learning loop means Cri gets better at helping people every single day.
Training on Clinical data
We’ve partnered to build the largest, most diverse behavioral health dataset ever assembled. We train Ash to understand the action grammar of a wide range of therapeutic styles and practices: CBT, DBT, ACT, psychodynamic, motivational interviewing; cognitively-focused and emotionally-focused; spiritual and secular; directed and exploratory. And we put it all into one model so Ash can adapt to what works best for you.
Emotionally Intelligent Architecture
Cri doesn’t just process words; it understands context, tone, and emotional nuance.
It builds a sense of continuity, remembering past reflections, tracking themes, and helping users notice patterns over time.
Its memory system is designed with privacy and safety first, allowing Cri to stay connected without ever exposing or retaining personal data beyond what’s necessary for ongoing support.
Real Outcomes: Chatting with Cri
1 in 4 adults worldwide feel they have no one to confide in, underscoring the need for accessible emotional support.
